Privacy Policy
Auro Online Store – Privacy Policy
A Division of Modern Hair Products & Services (Pty) Ltd
T/A Modern Hair & Beauty (“MHB”)
Last Updated: [Insert Date]
Modern Hair Products & Services (Pty) Ltd, trading as Modern Hair & Beauty and operating the Auro division (“Auro”, “we”, “us”, “our”), is committed to safeguarding your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit the Auro Online Store, purchase a product, or register a warranty.
We comply fully with the Protection of Personal Information Act 4 of 2013 (POPIA).
1. Purpose of This Privacy Policy
This policy applies to all visitors, customers, and users of the Auro Online Store and the Auro Warranty Registration System. It explains:
What personal information we collect;
How and why we process it;
How your data is stored and protected;
When information may be shared;
Your rights under POPIA; and
How you can contact us.
By using our website, you agree to the terms in this Privacy Policy.
2. Information We Collect
We collect the minimum information necessary to process purchases, deliver orders, register warranties, and improve your website experience.
2.1 Personal Information
Collected when you purchase a product, register an account, or submit a warranty form:
Full name and surname
Email address
Mobile number
Billing and shipping address
Account login credentials (if you create an account)
2.2 Purchase & Warranty Information
Products purchased
Order history and invoices
Delivery details
Warranty registration details
Product serial/batch numbers
Warranty activation or claims history
2.3 Payment Information
Payments are processed by secure third-party gateways.
Auro does NOT store or access your card details.
2.4 Website & Technical Information
Collected automatically when you browse our website:
IP address
Device type (e.g. mobile, desktop)
Browser version
Cookies and tracking data
Pages viewed and time spent on the site
This information helps us improve website performance and user experience.
3. How We Collect Your Information
We collect your information in the following ways:
When you place an order on the Auro Online Store
When you create an account
When you register your product warranty
When you subscribe to newsletters or promotions
When you contact us through the website or support channels
When cookies or analytics tools automatically collect technical data
4. How We Use Your Information
Your information is used only for lawful and legitimate business purposes, including:
Processing and fulfilling product orders
Delivering your order to the correct location
Registering and managing product warranties
Handling returns, exchanges, or warranty claims
Providing customer support and after-sales assistance
Sending order confirmations, shipping updates, or account notifications
Improving website security, functionality, and user experience
Meeting financial, tax, and regulatory record-keeping obligations
We do not use your data for unlawful purposes or share it with advertisers.
5. Legal Basis for Processing
We process your personal information based on:
Contractual necessity: to complete your purchase or register your warranty
Your consent: when you create an account, subscribe to communication, or accept cookies
Legitimate interest: to enhance website performance, prevent fraud, and ensure secure transactions
Legal obligations: such as tax and financial reporting requirements
6. Information Sharing
We do not sell or trade your personal information.
We may share your information only with trusted third parties who help us operate our business:
Courier and delivery partners
Payment processing providers
IT and hosting service providers (e.g. secure cloud servers)
Website developers and technical support partners
Regulatory or legal authorities when required by law
All service providers are contractually bound to maintain confidentiality and comply with POPIA.
7. Data Storage, Security & Protection
Auro uses secure, industry-standard systems to protect your information.
All online store and warranty data is stored on encrypted servers
Access is limited to authorised personnel only
Regular security checks and backups are performed
Firewalls, SSL certificates, and encryption protect sensitive information
Passwords are stored in encrypted form
In the unlikely event of a data breach, we will notify affected individuals and the Information Regulator as required by POPIA Section 22.
8. Data Retention
Your personal information is retained only as long as necessary for the purposes it was collected.
Purchase records: kept as required by South African tax law
Warranty records: retained for 5 years after warranty expiry
Customer accounts: deleted or anonymised after 24 months of inactivity
Technical logs: kept for security and analytics for a limited period
Once no longer needed, information is securely deleted or anonymised.
9. Cookies & Tracking Technologies
The Auro Online Store uses cookies to:
Improve website speed and performance
Enhance user experience (e.g. remembering your cart)
Monitor website analytics
Maintain security and fraud prevention
Cookies do not collect sensitive personal data.
You may disable cookies in your browser settings, but certain website features may not function correctly.
10. Children’s Information
The website is intended for adults.
We do not knowingly collect information from persons under the age of 18.
11. Cross-Border Data Transfers
Certain data may be stored or processed on servers located outside South Africa (e.g. EU-based cloud providers).
All transfers comply with POPIA Chapter 9 and ensure equivalent data-protection standards.
12. Your Rights Under POPIA
You have the following rights:
Access your personal information
Request correction of inaccurate information
Request deletion, where legally possible
Withdraw consent for optional processing
Object to certain types of processing
Submit a complaint to the Information Regulator
We will respond to all POPIA-related requests within a reasonable timeframe.
Contact Information
Information Officer:
TC Stofberg
📞 +27 (0)21 590 3700
📍 65 Bofors Circle, Epping 2, Western Cape, 7460
Information Regulator (South Africa):
📧 complaints.IR@justice.gov.za